Institutional discourse of the modern Spanish monarchy: Communicative strategies and tactics in Felipe VI’s speeches

In the article, Felipe VI’s public speeches (from 2014 to 2020) are considered an example of institutional status-oriented discourse. framework critical discourse analysis, thought be a communicative practice aimed at establishing set traditional values and patterns, maintain social order expand certain political ideas. The monarch uses strategies tactics differently depending on addressee. delivered in country employ wider range instruments speech influence greater variety means linguistic expression, which related role as guarantor sustainable development state preservation national identity, well need establish authority eyes citizens unite Spanish society basis values. monarch’s primarily characterized by use self-presentation strategy (identification solidarization tactics), emotional attitude (tactics unity, appealing addressee’s emotions, value orientation), argumentative pointing future, reasonable assessments) agitation promise appeal). His abroad less emotional, can explained his status Head international arena. country’s presentation creating image) is actively employed, interpretative recognizing existence problem indicating solution) declarative demonstrating official position).